The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Identify how messages should be conveyed. Do you follow through? It is important to build relationships with your media contacts. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Work to keep them out of danger as you would any member of the public. The Incident Command System is a fundamental element of emergency management. C. is a failed theory and should not be used by modern public information officers. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. They can be used for personal networking, professional networking, and sharing public information. Using acronyms in news releases may:A. 140-character stand-alone micro-blog statements. Write out the full term on first usage, as appropriate. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. A micro-blog is a type of blog where the message is shorter. IS-29.A: Public Information Officer Awareness - FEMA These sites make it easy to establish networks of contacts. What do they already know about the topic? Score .9906. Many different social media monitoring tools are available. Managing public information is another fundamental element of emergency management. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. 18. Do not be afraid to put bad news first if that is the message. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. PIOs need to have a thorough understanding of the communities they serve. That you will get them information and be back to brief themand then do so. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. (What will motivate them?). Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Work within the emergency management system. Increase community preparedness is not specific. Describe the role of the Public Information Officer (PIO) in an emergency. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Email. Are there cultural differences to take into consideration? Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. wA{)K+Xk80538L``V[mvWS|?9U7 Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. These people are your target audience. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Social marketing is the use of commercial marketing principles to: A. To read this blog, go to:http://emergency.cdc.gov/. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). B. report to the Finance/Admin Section Chief when arriving at an incident. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. The Incident Commander B. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< When a newsworthy incident occurs, the media will be there, whether youve invited them or not! what is role of public information officer in fema? 494 0 obj <> endobj Refer to the list below. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. IS 29.A Public Information Officer Exam Questions | FEMACourses Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. A directory of your organizations Internet presence. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Switchboard: (301) 447-1000 Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Resident/Non-Resident, Trainer Program, etc. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. The news release should use the inverted pyramid as illustrated below. This lesson reviews the four steps in creating a public awareness campaign. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. 0 To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us The process for ensuring that a public information message was accurately conveyed is typically called: A. . endstream endobj 1929 0 obj <. . Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. 50% C. 25% D. 5%, 9. It was absolutely the very best thing we could have done. . Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Access to the scene for information and images. Successful blogs are compelling and current, and encourage interaction with readers. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. (Unit 4), Apply public information techniques to a 5% scenario. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. First name. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Having such knowledge enables them to make informed choices that affect their health and well-being. School, 43 Margaret St. . Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. C. Identify all the news media covering the area. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Develop and pre-test materials C. Develop an action planD. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Traditional media (print, radio, television). D. is only useful on television infomercials. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . B. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. 1. FEMA does not endorse any non-government Web sites, companies or applications. This is a release that you post online. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Establishing relationships with news media representatives by being accessible and prepared. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Narrator: Red Stick Ready targets every segment of the community. It provides a framework for people from multiple agencies to work well together B. Simplify complex ideas by using short sentences. FEMA IS-29: Public Information Officer Awareness Answers Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. The ability for readers to leave comments in an interactive format is an important part of many blogs. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Learn and respect your media contacts deadlines. FEMA IS 29.A Answers - Public Information Officer - FEMACourses (For example: The suspicious package was the size of a laptop computer. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. University of California, Merced hiring Public Information Officer Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. (Passive). Spelling- and grammar-checking tools (printed and computer software). Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. In this lesson youll learn more about creating public awareness campaigns. Public Information and Warning . Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Doug Miser. What do you want people to know or do after hearing your message? As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! The National Incident Management System (NIMS) is:A. Describe how to manage the news media at the scene of an incident. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. A campaign on hurricane awareness wont get much play in December. The latest information on activities, events, and resources. *F ;/7Bw1p i~$^y' _r] Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Did the message reach the targeted audience? This course can provide a basic understanding of the PIO function for those new to the position. Determine who your audience is, what they need to know, and what they already know. Public information can help people make the right decision at the right time. . Admissions Fax: (301) 447-1658, Independent Study Program A tornado strikes in the Midwest. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. For highly technical information, it might be best to prepare a credible subject-matter expert to present. FEMA does not endorse any non-government Web sites, companies or applications. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. . Determines what the public needs to know. Access to you and the newsmakers or persons in charge. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. This process includes: Your goal statement expresses what you hope to achieve through your campaign. Grab the attention of your readers so that they will continue reading. Quantify results when evaluating public information efforts. 19. Under the ICS, the PIO works for: A. They knew that they werent being led down another road, that they were hearing things unfiltered. Your media list should be current, complete, and tailored to your organization. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). or a non-emergency event. Social Media: Preparedness 101: Zombie Apocalypse. A PIOs proactive approach to public information enhances credibility in messaging. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Final Exam for: IS-29.a: Public Information Officer. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. This awareness-level training is suitable for new PIOs. Gathering feedback and heading off problems, Explaining your mission, policies, and goals.
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