sprite obey your thirst'' campaign

1. [Chorus] Still pourin' syrup, dirty Sprite, obey your thirst (Raw) Saditty, pretty bitch, got my weed in her purse-purse (Ooh . Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. Like many artists, funding his work wasnt easy, and remaining authentic while being sponsored was even harder. How Bad Is Sprite for You - UpThirst [[/note]], * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. (But at least its ranked near the bottom; #97.). To further engage with Gen Z, Sprite is using tactics that are popular with the cohort, such as featuring social media content, working with influencers Kodie Shane and Seth Giscombe and developing experiential activations around the 2019 BET Awards. The word was spreading fast. obey your thirst in a sentence - obey your thirst sentence Stefan Miller, senior brand manager at Sprite, says the idea is to recapture the magic of the brand's 'Obey Your Thirst' campaign, which promoted self-expression and individuality. a long-time employee of Lowe & Partners. The campaigncreated by Sprite's agency of record, Wieden & Kennedy New Yorkincludes a TV ad featuring up-and-coming, Atlanta-based rapper Kodie Shane and an aspiring fashion designer, Seth Giscombe. By the late 90s Sprite had spent roughly $70M on the Obey Your Thirst campaign, tripled sales, and commanded a majority market share of the citrus category (which also included 7Up, Sierra Mist, and Mountain Dew). Taps The Game & Larry June For New Album March Motion, EST Gee Shares Harrowing Trailer For His Upcoming New Project, Mad, Chris Brown Fans Blast Activist Who Claimed Singer Mocked Disabled People, Papoose Reveals He Was Supposed To Work With Nipsey Hussle Before His Death. Check out the "Obey Your Thirst" campaign here. One commercial had a young man excited that basketball star Grant Hill drank Sprite and believed that he would be as great as a player as him if he did too. Being an MC, we try to be cool about what we do, Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 Obey the Verse collection of Sprite cans featuring iconic hip-hop lyrics, said in a2016 interview. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). Aspiring fashion designer Seth Giscombe stars in . While all of the Venoms had battle verses, only Roxanne Shant and Kool Keith directly rap battled one another during their fight. This site is protected by reCAPTCHA Enterprise and the Google, Jonathan Majors Addresses Negative Ant-Man: Quantumania Reviews, A Look At Alicia Keys And John Legends Verzuz Juneteenth Celebration, Kirk Franklin And Fred Hammonds The Healing Was More Than A Verzuz Event, nut butter grinding machines at Whole Foods, groundbreaking deal between Adidas and RUN DMC, Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more, Coi Leray Partners With Sprite's Limelight Global Music Program. Nas has been partners with Sprite since his 1997 commercial hit TV screens, along with friend and rapper AZ appearing in the ad. Having a heavyweight like him is important to the program.. THE MEDIA BUSINESS: ADVERTISING; In the wake of a sales setback, Sprite On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. When rating the advertisements, ninety-three percent of Before the Sprite "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". A promotion for the brand's new logo has also been . This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". * {{Crossover}}: And a pretty left-field one, to say the least. Color: The colors used in this are simple. Sprite announced on Friday that it would tweak its "Obey Your Thirst" campaign to celebrate well-known lyrics by rappers. Instead, he both falls and misses getting the ball into the hoop completely when he tries to dunk. So Sprite contacted Lowe & Partners/SMS, a New York based advertising In the first spot of the series with Grand Puba and Large Professor, Puba closes with First things first, obey your thirst. Its legend even within Coca-Cola that Puba ad-libbed the phrase that then became the brands tagline that remains to this day. One day last year I was on YouTube watching some BET Cypher videos, and I kept noticing Sprites name plastered over everything. Were toasting to the good life with premium brands, some of which are now owned by the artists. Thirst For Yours builds on the March launch of Sprite Way, a community-powered Spotify playlist and podcast highlighting unsigned hip-hop and R&B talent, and the #GetVocal campaign launched last fall, which invites fans to download a custom beat created by Izze the Producer and record a 60-second topical freestyle to share on social media. Check out this great listen on Audible.com. Obey your thirst."In 2006, a new Sprite logo, consisting of two yellow & green . Also, this was catchy as hell. Its how they built their business. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. Its a Natural! Under Cobbins advisement, Sprite tapped Grand Puba and Large Professor for an advertisement spot in 1994. http://tvtropes.org/pmwiki/article_history.php. Write by: . Stefan Miller, senior brand manager, Sprite, called "Thirst for Yours" a modern-day evolution of the seminal "Obey Your Thirst" campaign, which promoted self-expression and individuality . The Kurtis Blow advertisement went on to inspire the I Love The Sprite In You ad, which featured popular artists like LL Cool J and Kris Kross. W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop They were family. In addition, Lil Yachty's song "Minnesota," featured in a Sprite television ad that featured professional basketball player LeBron James. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their "I Love The Sprite In You" campaign, tapping artists like Kurtis Blow, LL . It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst. Permissions beyond the scope of this license may be available from thestaff@tvtropes.org. thirst that absolutely just stuck in my head. Sprite kicks off BET Awards weekend with 'Thirst for Yours' campaign The messages the artists were communicating was often overlooked by the bold style and image. Boomboxes? Sprite, "Obey Your Thirst," Burrell Communications (1994) . Permissions beyond the scope of this license may be available from thestaff@tvtropes.org. Here's a two minute campaign description where Coca-Cola . Mother company Coca-Cola, has focused on brands like Coke Zero and Vitaminwater in the recent years. The billion dollar Coca-Cola brand is introducing a new campaign from agency Translation this week, which carries the tagline "For The Thirsty." The effort is a nod to "Obey Your Thirst," the long . Can you imagine the think pieces if that spot ran today? By Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. Anybody Else Remember This Sprite Hip-Hop Voltron Commercial Throwback View Sprites Obey Your Verse cans with Tupac, Missy Elliot and J. Coles lyrics below: https://twitter.com/Sprite/status/743088203515580417, Melle Mel: 'No One Wants To Rap Like Kendrick Lamar & Eminem', Fivio Foreign Asks Fans To Pray For Him After Missing Rolling Loud California, Playboi Cartis Rolling Loud Set Paused Due To Unruly Crowd: Its An Emergency, Nicki Minaj Launches Her Own Record Label and Unveils Roster, Don Toliver Recalls Kanye West Giving Him Some Important Advice, Dave East On The Maturation Of His Brand: 'Shit That Used To Excite Me Doesn't Anymore', Mistah F.A.B. Sprite #obey your verse - SlideShare Then, in the 90s, Sprite teamed with some of hip hop's living legends, including A Tribe Called Quest, Nas, Grand Puba and Pete Rock & C.L. handles the entire Reebok campaign). Rather than showing people doing fun and/or incredible things while drinking the product or having celebrity . Sprite Obey Your Thirst Rap Lyrics Campaign Summer 2015 Contests begin on June 20th. So, in 1986 the company cast rapper Kurtis Blow in a commercial for Sprite making it one of the first mainstream brands to feature hip hop stars in a national advertisement. A program called Sprite Way, which has been underway for a few months, includes a Sprite-curated Spotify playlist featuring 20 tracks from unsigned talent that came from fan recommendations submitted via social media. The Artist and The Empire will debut during the June 23rd telecast of the 2019 BET Awards and run across Sprites social and digital channels. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Adrianne Pasquarelli Schultz. Over the past three years Sprite has redesigned their Obey Your Thirst campaign with Obey Your Verse a campaign aimed at celebrating the artistry of lyricism within the genre. Obey Your Thirst Campaign Racist? | Jillian Bezner The FADER. The article below is a work of fiction of unknown origin. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. As the family is running from the creepy sun character, the mother trips over a vacuum cleaner. With this latest campaign, entitled "Thirst For Yours," Sprite hopes to create and elevate a community-led talent engine of the next . The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. Sprite Urging Youth to Obey Themselves in a New Series of Ads The program, which also includes a podcast series, will eventually lean into other areas where the brand has a credible voicefrom sports to social issues, Richard Toranzo, who oversees social media for Sprite, stated in a recent corporate blog post. Great Lymon Taste! Ever heard that catchy slogan for Sprite? A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. Because it means something. Do Meta, Snaps new AI bets signal a social media shift? The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". Pertenence y es producida por The Coca Cola Company. and Nas: The transparent soft drink brand celebrates some of hip-hop's most iconic lyricists with limited-edition . Sprite (History, Flavors, Pictures & Commercials) It comes in a primarily silver green, and blue can or a green transparent bottle . By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Obey Your Thirst - American Decency Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Sprite Salutes Hip-Hop With 'Obey Your Verse' - CSP Daily News In 1990, the brand kicked off the I Like the Sprite in You campaign, using rap acts that matched the soft drinks bubbly energy, starting with Heavy D & the Boyz before partnering with Kid n Play the following year. The ad had already aired over 500 times on rap radio shows when Chuck sued St. Ides parent company McKenzie River for five million dollars (they settled out of court). Sprite has worked hard to acquire hip-hops loyalty through a genuine connection to the culture. Welcome to UpThirst.com where we thoroughly research all types of beverages. Ides. to suggest the malt liquor increased sexual prowess. The commercial then ends. Stefan Miller, senior brand manager, Sprite, called Thirst for Yours a modern-day evolution of the seminal Obey Your Thirst campaign, which promoted self-expression and individuality. Sprite turns scannable bottles into tickets for virtual hip-hop Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. Sales volume grew nearly 3 percent in the U.S. last year, according to Beverage-Digest. The beverage company unleashed its first "Obey Your Verse" campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others . The Sprite Obey Your Verse program will be supported with a robust integrated marketing campaign, including TV, outdoor, radio, digital, social and in-store advertising. The Yours in Thirst for Yours is intentionally open-ended, he explained. As a hip-hop head, I was all over it. https://youtube.com/watch?v=MRbVTKU-6nQ%3Fstart%3D31. Hell, just the other day, the soda giant paired LeBron James with Lil Yachty. The distance between the borders of the ad and the words are equal. What's imporant is the value of hip-hop culture, not only as an image, but as a method of communication- Darryl Cobbins, The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture. Shaq had an endorsement deal with Pepsi at the time, and had also branched out to movies, books, and music, with mixed success. In our premier episode, we examine the Sprite campaign that changed it all. Explore our Purpose & Vision, History and more. The album featured 100 Bottle Bags, a direct criticism against malt liquor companies marketing specifically to urban communities but they dont sell that sh*t in the white neighborhoods. Shortly after the release, St. Ides found itself in Chuck Ds crosshairs, and he fired the first in a series of big shots against the brand, marking the beginning of the end of their love affair with hip-hop. In the "Grant Hill Drinks Sprite" ad, a boy drinks Sprite on a basketball court after seeing the aforementioned basketball player do so, and then tries to dunk while a voicover says, "If you want to play like the NBA stars", In another, a boy drinks sprite before fighting, One famous commercial has a young boy facing off against. Sprite's Snapchat Campaign Got 2 Million Views in 2 Days: Case Study As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. increased roughly 9% since the introduction, especially in the younger 13. In 2015, the "Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. What Is Cool? 1994 Sprite Obey Your Thirst TV commercial We can look back now with the wizened, woke eyes of maturity and possibly scrutinize our artists selling out at the expense of the community, but for the young and burgeoning hip-hop culture, both the St. Ides campaigns and the Sprite campaigns opened the door for the power and commodification of hip-hop and consumer brands. tooth, and worse, wasn't catching on with the growing "Generation X" Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. Drake - Obey Your Thirst (Official Trailer) The FADER. June 2019. #MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the 90s and earlier. what meal should he have with his Sprite. The malt liquor 40 oz., with significantly higher alcohol content than beer at around a $2 price point, was already a staple in lower-income neighborhoods and hip-hop culture. Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonalds,Old Spice and Chipotle found a way to cut through the noise. Reagan paused briefly to take a sip of water. that would appeal to the younger generation," stated Coke spokesman Bob Sprites ties to hip-hop date back to 1986 when rapper Kurtis Blow appeared in a commercial for the brand and continued into the 1990s with the I Like the Sprite in You" campaign featuring several of thedecades top artists. The lemon-lime soda is shelving its Obey Your Thirst tagline, which debuted in 1994, for Thirst for Yours. But the update is about more than tweaking a few copy lines. The campaign came along when hip-hop was still very much in the background. Obey Your Thirst | COMM 130 Visual Media The brand further expanded into urban youth culture through a partnership with the NBA, while continuing to evolve the creative of the rap campaigns. This case study is a good one to learn from because it was unsuccessful and actually terminated before the contract was up. As an Amazon Associate, I earn from qualifying purchases. * {{Crossover}}: And a pretty left-field one, to say the least. The words "obey your thirst" are placed at an equal proximity to each side of the ad. "]][[note]]Shaq had an endorsement deal with Pepsi at the time. We want the community to interpret and define it in their own unique way. St. Ides run with hip-hop doesnt have the same happy ending as Sprites. With the great Read more, Orange juice does not cause mucus and phlegm, in fact, it has been shown in some studies to actually help Read more, Are you curious to know if the taste of Coca-Cola varies around the world? The feature runs from June 20 through August 15. In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his . Tupac The gift of speech the power to reach from When We Ride offAll Eyez On Me. The outcome of this series was the Obey Your Thirst campaign. The 90s had all of the world sprung on hip hop. Aside from the groundbreaking deal between Adidas and RUN DMC, brands didnt yet see full value and impact of hip-hopexcept in the food and beverage industry. It sucks for Kendrick Lamar. Pooh lined up a veritable whos who of additional West Coast rappers over the years, including Geto Boys, Cypress Hill, Warren G, Snoop and Tupac; plus the thorough-est from the East, including Eric B and Rakim, Wu-Tang Clan, Biggie and EPMD. INTRODUCING: GOLD RUSH: How The Sprite "Obey Your Thirst" Campaign By 96 the run was over. Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. Sprite and Hip-hop A Union Based on Urban Authenticity - The Coca-Cola The campaign crossed over with the original ''Anime/{{Voltron}}'' series, putting several notable emcees (Music/{{Common}}, Mack 10, Fat Joe, Goodie Mob, and Afrika. The brand will give the new campaign a push at this weekends BET Experience event in Los Angeles, where the Viacom subsidiary hosts a range of events, from music performances to fashion shows. Then in 1994, a young brand manager from Clark Atlanta University named Darryl Cobbin had an idea for a new direction: Gen X was about authenticity and independence of thought, not following the hype. In a turn of events too . Spritewhich has been putting rappers in its ads since Kurtis Blow starred in the 1980sis making the most significant change to its hip-hop marketing strategy in 25 years. We Love Media Criticism: Obey your Thirst 'Obey Your . If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. Sprite's parent company, Coca-Cola, did not respond to an email requesting an interview on the overall campaign. Enter Sprite. It's authentic.. Sprite is shifting gears as the brand posts solid sales results. Part of Sprite's "Obey Your Thirst" campaign of the late 1990s. An 80-second radio spot featuring Cube used a sample of Chucks voice without his permission. Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . As hip-hop continues to evolve some of it's key contributors are looking to capitalize in another medium. * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. 2023 The DJ Booth LLC. Before the &qu. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. Ad Age and Creativity Staff INTRODUCING: GOLD RUSH: How The Sprite "Obey Your Thirst" Campaign

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